One of my industry connections has sat in on a number of design meetings at BMW in the last ten years and has offered me some insight into BMW's recent obsession with asymmetrical headlights.
According to him, the design team thought the bike had the best chance in the American market if it reminded the Americans of something they were already fond of, yet was still distinctly German.
A couple hundred thousand Deustchmarks' worth of market research later, they came back with this:
HOOOOGAAAAANNNNN!!!!
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