GM to shrink to four core brands in North America

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I miss Oldsmobile. It was their oldest marque.

I think this strategy is misguided. I think that having the same car under five fucking brands with just different grill and taillights is retarded - I always did...but there's a way to pare this all down without axing brands.

Mechanically, GM products from the "non-chevy" camp were often lumped together as "BOP" (Buick, Olds, Pontiac).

I thought that at the time they opted to kill off Olds, and I even more firmly believe today that they should have simply eliminated model overlap between these brands, and then sold all 3 of these brands under the same "roof", and dealer network; "BOP" dealer.

This would have allowed them to keep their marques, and still reduce redundancy, consolidate some operations, and improve overall efficiency.